Verzoe launches pre-orders for club cricket clothing

A famous chap once said that customers will always want lower prices and speedy delivery. He was dead right. And he still is. But in some cases, lower prices and speedy delivery don't always go hand in hand. That's because we don't see the hidden costs that go into getting things quickly. Warehousing costs, cost of unsold stock that eventually ends up in landfill and last mile customisation are all things that brands have to take into account when building their pricing strategy. Ultimately that hits your pockets.

Looking across 6 leading cricket clothing brands in the UK, a playing shirt, playing trousers and a modern cricket jumper with your club's badges and sponsor logos will set you back over £100 on average. Brands HAVE to charge those prices to be efficient.

But we're going against the grain. In our mission to bring high quality, affordable clothing to grassroots cricket, we've decided to embrace a pre-order system. Why?

1. The cricket calendar is predictable. We start netting in the winter, we pray for good weather in the spring and eventually when the weather permits, we get 6 months of cricket. 
2. Cricket clothing is rarely an impulse purchase. Searches for 'cricket whites' start picking up in March as do searches for the weather forecast (half of these are cricketers - don't quote us on that) but the point is that players tend to prepare for the season ahead. If it's your own club merchandise you're after, then it is likely even more planned. It's not something you see in a shop window and go, "I'm having that."
   
3. Collating orders in advance helps us cut risk and overheads - costs of warehousing, local delivery logistics, unsold stock etc. 

Will it work? Well, you will let us know! We think pre-ordering can solve some of the costs associated with cricket clothing. We aim to do this by:

1. Cutting overheads such as warehousing costs, local delivery logistics and cost of unsold stock 
2. Producing only what we need, with some buffer to offer those late to the party a second chance to buy (but unfortunately not at a discount).

If you've got this far, thanks. We need your support. Check out our first Pre-order collection and get yourself ready for the cricket summer ahead.