The problem

Walk into most amateur cricket matches in the UK and chances are, a third of the team aren't wearing club kit. Players care but club kit but somewhere along the way, became expensive enough a lot of players don't bother.

The modern e-commerce system built around speed and convenience has had consequences for grassroots cricket - ever increasing prices, lower kit adoption.

The industry's solution

Most Club Shops work like this: factories produce blanks in bulk, ship them to UK warehouses, and brands store hundreds of units — waiting for orders. When an order comes in, your badges and logos are added, and the shirt ships within a week or two.

That speed is the product, which reflects (heavily) in the price. Every part of the chain — the UK warehouse, the local embroidery/printing, the logistics, the staff to run all of it — gets baked into the pricing. Not for better fabric. Not for better design. For the infrastructure of convenience. Don't forget that the risks of surplus, unsold stock was baked into your price too!

The cricket season starts in May. Every year. Yet the industry is built as though players buy club kit on impulse, like other products.

Our approach

Pre-orders. A better description is: ordering the way the cricket season works.

At the end of the season, clubs make their decisions for the following year. We collect club details and get designs, logos etc. finalized. We then accept player pre-orders at a reduced price in December and January and send a single production run to our factory. Customisation is done at source. When the season approaches, it ships directly to players. We maintain a sensible surplus for the inevitable last minute requirements, which sell at the standard retail price.

The result is kit that costs less to make because of lower wastage and simpler infrastructure. Those savings go to clubs and players, not to covering the cost of stock that was never ordered.

Pre-order to save

Order in the December–January window and you get up to 30% off. A kit order as predictable as your cricket calendar.

Greener by design

We make what's required. Less waste, no end-of-season clearance. Better for your budget — and better for the planet.

For when plans change

The standard club shop is always open for new members, late joiners, and last-minute needs. Same quality, ordered any time.

Verzoe's journey so far

Verzoe soft-launched in the 2024 season with a single customer: Pinner CC, where Hari plays and offered a free playing shirt to every member — to test the first iteration of the product and get feedback. From there on, it has been a process of tweaking products without the deep pockets of big brands - all revenue reinvested back into product development, better operations and a better customer experience.

The founders

  • HARI RAMACHANDRAN

    Hari plays for Pinner Cricket Club in Harrow, where he's been turning out for over a decade. He's an ECB Level 2 qualified coach, an occasional umpire, and someone who never quite managed to leave cricket behind — even when he was working in corporate tech. He left that career in 2023 when the idea for Verzoe became something he couldn't ignore.

  • TARUN RAMESH

    Tarun is a BCCI NCA Level 2 and ICC Level 1 qualified coach, currently coaching the Tamil Nadu Under-19 team. He played semi-professional cricket, representing Tamil Nadu Under-21s and also got a taste of club cricket in the UK during a stint with Eastcote CC. Outside of Verzoe, Tarun is working on providing young cricketers more development opportunities through Strattosports Pvt. Ltd.

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